Bodega Iniesta and Aska Beverages recently launched ‘116 wine’ named after Spanish Footballer Andres Iniesta. By Sapna Singh
Who would have thought that a wine would be named after extra time in footballIJ Andres Iniesta, the Spanish footballer who played as Barcelona captain in FIFA 2010 world cup scored the winning goal in extra time, in 116 minutes which made Spain win the World Cup. “This is one of a kind wine which has been created keeping the youth in mind. Wine market is growing at an exceptional rate in India. We aim to bring the wine for the sports enthusiasts as after cricket the next sport we have lot of craze for is football.” said Rajbir Singh, MD, Aska Beverages at the inauguration of wine in the capital.
At the launch of 116 which was brought out in both red and white, Enrique Medina lorenzo, export manager, Bodega Iniesta said, “The brand is special for both football players and football game lovers. We have introduced the wine in 25 countries worldwide including Japan, Korea, Morocco and South Africa, we are seeking permission from Food Safety and Security Authority of India (FSSAI) to launch this wine across India.” He added, “This wine has good health aspect as the composition is purely organic in nature and we want everyone should taste this wine.”
Bodega Iniesta was created in the 90s when José Antonio Iniesta started the project with plantation of 10 hectare of vineyards. At the beginning of the millenium, an Iniesta thought of building a wine cellar of his own. This dream became a reality in 2010, and the same year, first batch of wines were produced.
He worked rigorously in viticulture by planting various varieties of grapes and increasing the vine-growing area to 120 hectares.
Bodega Iniesta is in charge of the whole process from the vineyards to the commercialisation of the wines.