Vikram Shankar, CCO, Event Capital, speaks about bringing a revolution in the sport
What are the key highlights of the biking festivalIJ
Bike Festival of India hosted an enthralling experience for the biking community. MS Dhoni is the brand ambassador of the festival. He is a passionate and a genuine biker. So, to have him as a face of BFI is a great boost for the Indian participants. He owns 35 bikes including RD 350 and the HEllCAT, a rare model which makes him the only Asian owner, apart from Brad Pitt and Tom Cruise. Music is an integral part of the biking culture. So for any biking fest, we need to provide a holistic experience. There are several vintage bikes that also have in-built speakers that accentuate on the synchronisation of the biking culture and music.
How do you think the biking festival will contribute to the evolving biking scene in IndiaIJ
The BFI will help shape up a healthy biking culture while providing an integral platform to the Indian bikers and budding talent. While the festival has created a unique IP to nurture the biking culture, it also promotes a sense of responsibility amongst young riders. Dhoni’s BFI Safety Campaign Helmet Pehno, Jaan bachti hai — is key to the BFI core theme.
Are you also looking at creating awareness for safe ridingIJ
Yes, that is why we hosted the longest safety in the country with eight riders travelling across India to promote safe biking and use of helmets.