Ashok Nirwan takes a walk across the Uttar Pradesh Export Promotion Council’s market fair at Raj Nagar Extension, Ghaziabad, and reviews products
The Uttar Pradesh Export Promotion Council’s market fair, currently running at the River Heights Complex, Rajnagar Extension, Ghaziabad, is a pilot project of the UP government, where finished products are being sold within the country so that small-scale and medium-scale entrepreneurs of the country can get a chance to move forward.
The Apohan India Group’s stall of organic products, that is the Jeevan Mitra items, have become the centre of attraction among the public at the fair. The operator of this stall is Dr. Rahul Chaturvedi, who lost both his eyesight in a chemical accident. Dr. Chaturvedi has also been the Ayurvedic physician of former President of India Pranab Mukherjee. At present, he is also in charge of the Ayurvedic medicine of the President, he says that when chemical can make the eyes light, then fertilizer products made from chemical can harm too! It is very difficult to imagine how much damage can be done to life. This incident inspired Dr. Rahul to take life-friendly items among ordinary citizens. Under the banner of the Apohan India group, at this time all kinds of puja ingredients prepared with all kinds of indigenous pulses, rice, ghee, vegetable and flower juices, magic pots made from special clothes, beauty cosmetics, amla and sugar sweets made from amla, laddu, Besan and flour from the windmill are attracting the people a lot. The special thing is that the income that comes from the sale of these products is spent on the education of poor, promising students from the countryside. In Swarnajayanti Puram, Ghaziabad, Dr. Rahul Chaturvedi runs a Gurukul under the aegis of the National Society and Charitable Service Institute where 42 poor students are studying. At the fair, Dr. Rahul also informs consumers about the benefits of consumption of Jeevan Mitra items. During this time, he also informs consumers about the identity of fake and real-life friend items. This time for lighting pollution-free Diwali festival, for lighting they have prepared.