KVIC will set up high-end outlets in lucknow, Delhi and Jaipur to promote the fabric for masses
In line with the clarion call given by the Prime Minister that “Khadi for Nation, should now be Khadi for fashion”, KVIC (Khadi and Village Industries Commission) is setting up modern high end Khadi outlets named Khadi India lounge which will showcase designer line of garments and exclusive fabric for men and women in major metropolitan cities.
Kalraj Mishra, Union Minster, MSME, inaugurated one such high end Khadi India outlet yesterday at State Emporia Complex at Baba Kadak Singh Marg at C.P New Delhi in presence of Haribhai Chaudhary, MoS, MSME, V.K. Saxena, Chairman, KVIC, K.K. Jalan Secretary, MSME and fashion designer Ritu Beri.
The designer wear includes high fashion garments including ready to wear designed by Ritu Beri, the acclaimed fashion designer.
This store will provide Khadi a niche among the fashion conscious delhiites and trend conscious youth with modern hand spun fabric and garments. Similar such high end stores were inaugurated in Mumbai and Jaipur on 7th January and 17th January respectively. In one month three such high end stores were inaugurated.
The idea of lounge series of Khadi outlet is to showcase countries best handcrafted fabric and products in the modern outlet.
The first of these outlets has been designed and set up in the premises of KVIC at Vile Parle, Mumbai.
Mishra said that buying one piece of cloth will generate employment for one artisan. He added, “As on today MSME is generating 94 per cent employment and only 4 per cent is done by public sector. Not only this, 65 per cent of GDP growth is from MSME sector. Walking with pace of time all the product information, procurement system are being developed digitally.”
Commenting on this initiative V.K Saxena, Chairman KVIC said, the Khadi lounge will be opened at Delhi, Mumbai and Jaipur which will stock premium collection varieties of elegant, stylish Khadi silk and newly designed ready-mades which will satisfy the quest of Khadi lovers.
With this KVIC reconfirms its commitment towards ‘Make in India’ initiative and aligned with Prime Minister’s vision for Khadi.
This will create multiple employment opportunities and will empower the artisans, especially women in rural India by selling their premium products.
This lounge will cater to the taste of the fashionistas and will promote the sales of khadi to a significant extent and empowering the artisans and enriching their livelihood.