The jewel in the crown

The three-day Madhya Pradesh Travel Mart showcased the tourist attractions of the state. ‘Destination Madhya Pradesh’ got together all stake-holders of the tourism industry in the state like hoteliers, travel agents and tour operators, adventure tour operators et al.

With the advent of the strong middle class, Madhya Pradesh is perceived as an excellent value for money destination. With so many new hotels and resorts coming up in the state, it would be ideal for tour operators from India and abroad to come and see the properties and sell them in their local markets.

The event proposed to be held once every year will showcase various destinations thus providing an opportunity for discerning people to see for themselves what the tourism in MP has to offer in terms of sight-seeing and travel packages.

Below are the highlights of the show:

• It was the biggest travel event of Central India.
• The inaugural edition had over 115 buyers and media reps from over ten countries.
• There were over 2,000 B2B appointments.
• There were operators from USA, UK, Australia, Russia, Ukraine, Germany, Hungary, Mexico, Poland, Singapore, Sri lanka and India. It was the biggest congregation of travel-trade from Madhya Pradesh.