Anil Kumar Sharma, president of CREDAI-NCR and CMD of Amrapali Group, considers Noida and Greater Noida the best destinations for investment. He says both these areas have a high potential for development and growth
What’s your take on the expulsion of big players from CREDAI recentlyIJ
All real estate companies should join hands in the interest of the buyers who have shown faith in us so far. The Confederation of Real Estate Developers’ Association of India (CREDAI) has come up with a ‘code of conduct’ for its real estate members which will ensure fair and transparent deals with the customers. Apart from other provisions, the code has envisaged a grievance cell, where a consumer can complain about any problems in dealing with a real estate developer.
The developers will have to furnish their customers with all details, including the status of clearances such as building-plan approvals and environmental certificates. Members who don’t adhere to the code of conduct will be expelled from CREDAI. The code will ensure clear and marketable property titles, transparency in information sharing with the customers, standardisation of built-up areas and presentation of proper plans of a project.
I am sure CREDAI will win over the trust of buyers. It will ensure that developers believe in customer satisfaction rather than earning money.
What are the challenges faced by CREDAI todayIJ
Our aim is to resolve all problems so we developers can effectively plan our role in housing missions planned by the government. The government alone will not be able to meet this challenge without the help of developers. There are many ways to do this, for example by making land available at an affordable rate for developers so they can build affordable homes. Reforms on taxation, administration and banking are also important. Real estate developers in the country are finding themselves at the end of their wits, as they see no solution any time soon for the many administrative, tax and regulatory problems. The talk of affordable housing is meaningless if the authorities continue to neglect these issues, which are the main reasons for high real estate prices. These demands comprise speedy clearances for development proposals and uniformity on taxation.
How have you established CREDAI in the NCRIJ
The presence of CREDAI on a pan-India level is under the leadership of president lalit Kumar Jain, where CREDAI-NCR is the association of nearly 100 leading real estate developers all across Delhi-NCR. Its primary role is to act as an interface between developers and government bodies.
Tell us about the film I Don’t luv U.
The Amrapali Group has diversified its wings in the field of film production and entertainment by the name of Amrapali Media Vision. Gandhi To Hitler was our foray into the film industry. The forthcoming movie I Don’t luv U focusses on today’s youth. It is fun-loving, light-hearted and tells the story of those who are casual in their relationships and do not want to delve into the intricacies of true love and commitment. It is a blend of witty moments and the harsh, unforeseen realities of life. The film is about transforming one’s mindset by trying to touch each other’s heart. It contains a message you have never seen before and we are sure you will remember it for the rest of your life.
Tell us about the music of the film.
The film has a strong combination of melodious, soothing music and a powerful script and screenplay. Top Bollywood singers — Mika Singh, Shaan and Javed Ali — have lent their voices to make each song heart-touching and foot-tapping. I Don’t luv U will be releasing on May 17.