Mobile phone companies and the auto sector occupied the top 10 slots through their innovative campaigns on social media
With mobiles being the primary source of accessing social media apps, it is not surprising then that it is the brands which power these means of communiction, are making waves on Twitter.
Everything from breaking news and entertainment to sports, politics are discussed on social media. This year, some Indian brands on Twitter raised the bar for consumer engagement through innovative and inspirational campaigns. From driving brand awareness to product launches, Indian brands have adopted an always-on approach to cultivate a deep, meaningful relationship with their customers.
While brands across industries make efforts to engage their audience on the platform, Twitter shed the spotlight on the top 10 brands based on engagement that shone throughout the year and rose above the rest.
TOP 10 MOST ENGAGING BRANDS
Claiming five spots in the list of top 10 Most Engaging Brands in India, it was the mobile phone majors that lead the way. Honor India’s Diwali campaign #YeDiwaliHonorWali tweet promoting the #Honor9N and #HonorPlay garnered close to 20K retweets to lead the way.
Samsung Mobile India took the second place, with its emotive video tweet announcing the partnership with Asha Ek Hope foundation gaining the most retweets.
OnePlus India stood a close third thanks to its innovative promotions of the OnePlus 5 and 6 variants. It was followed by Xiaomi India and Motorola India respectively.
The monopoly of the mobile phones at the top was broken by the State Bank of India which claimed the sixth spot. It used the social medium in an exemplary manner to make announcements that impacted audiences, whereas Wipro occupied the seventh place with updates regarding organisational growth and #WOOLmagazine. Amazon India secured the eighth position, with the #ShareforOnePlus6 campaign. The rest of the list was closed by Tata Sky with its #Wishbox initiative and Mercedes-Benz India’s innovative gamification challenge.
TOP 10 BRANDS BASED ON VIDEO VIEWS
Videos continued to be the flavour of the year, with an increasing number of brands opting for it in different formats to visually showcase their products and services, driving up audience engagement.
Google India claimed the top position, outranked other brands across categories, with its exemplary use of video for audience engagement. The launch of the Pixel 2 featuring Anushka Sharma for example, earned the brand over 3.35M video views on the app.
Samsung Mobile India grasped the next spot with its effective use of video to announce collaborations through emotive storytelling, while Honor India secured the third place with sales announcements through snappy videos.
The fourth and fifth places were taken by auto brands Maruti Suzuki Nexa and Tata Motors with their top video tweets themed around #WorldOfNEXABlue initiative and unveiling of #TataHarrier’s name respectively.
Motorola India claimed the sixth spot. The organisation shared a video highlighting the dual rear-camera setup and unique modes and effects of the Moto G6 camera.
Up next was the video tweet by Flipkart in collaboration with Mahesh Babu, (Telugu actor) which promoted the big billion days sale which generated a considerable amount of buzz. LG India claimed the second last spot by involving their target audience through a conversational video advertisement asking the app users to select the best feature of the LG Smart TV.
The Vistara Airlines captured the attention of Twitterati with its 2018 brand film featuring Deepika Padukone as she shared her flying experience with it. The HeroMotoCorp built a great engagement by giving the app users real time access to the launch event of Xtreme 200R.
TOP 5 MOST ENGAGING AUTO BRANDS
One of the most prominent industries to actively engage with audiences on social media is the auto sector. With Auto Expo kicking the year off, brands amped up their efforts to drive conversations with Indian consumers in 2018. Topping the chart, Mercedes-Benz India indulged fans on the social app through innovative ways, like challenging them to test their speed quotient with Twitter gamification to win exciting prizes.
With people logging in to connect with companies for a variety of reasons, brands are now looking at unique and relevant ways of reaching out to their audiences on the platform. Notably, Mahindra and Maruti Suzuki adopted a multi-prong handle strategy, as a way to cater to different customer needs and succeeded in ramping up their engagement levels. While the aggregate of brand-related handles propelled Mahindra to the second spot, Maruti Suzuki Nexa established itself at the third position.
Hyundai India and Tata Motors rounded up the list at the fourth and fifth spots respectively.
TOP 5 MOST ENGAGING BFSI BRANDS
People expect direct customer service from brands through the app today, and those who are able to exceed customer expectations, are featured in Top 5 most engaging BFSI brands list.
State Bank of India emerged top of the list, followed closely by Yes Bank and Paytm. Bajaj Allianz Life and HDFC Ltd. took the fourth and fifth positions respectively. Leveraging the live, conversational and public nature of twitter, BFSI brands are utilising the platform to keep their audiences abreast of the latest developments in the industry as well as their individual organisations.