Star India’s fund-raiser marathon for the Uttarakhand victims will feature live performances by Amitabh Bachchan and AR Rahman
Star India, one of the leading media and entertainment conglomerate, has undertaken an initiative to help the flood victims in Uttarakhand by organising a mammoth event in collaboration with the nation’s top actors both from TV and Bollywood.
living legends such as Amitabh Bachchan, AR Rahman, have confirmed their participation. Composers Shankar-Ehsan-loy and poet, lyricist Parsoon Joshi are also expected to join the initiative. Some of Star’s top TV actors will also appear, including those from the shows like Diya Aur Baati Hum and Pyaar Ka Dard Hai Meetha Meetha Pyaara Pyaara.
The seven hour event, entitled Saath hai hum Uttarakhand will be broadcast live from Mumbai on August 15 on key channels of Star India including Star Plus, Star Utsav, life OK, Channel V and Star Pravah.
“The noble initiative is an opportunity for the entire Hindi film industry to stand by the very people, who have showered us with unconditional love and have made us who we are,” said actor Amitabh Bachchan.“We have come together to ease the pain of fellow men who suffered the agonising pain that this unprecedented calamity brought with itself,” he added.
“The task of rebuilding is difficult. But it isn’t impossible if we can join forces. Star India is glad to partner groups that are not only focused on providing immediate relief but are building sustainable solutions to equip people prepare for the future,” said Uday Shankar, CEO Star India
“The unflinching support of the stars is humbling and in turn will help us extend a helping hand to those in need,” he added. Event anthem is expected to be the highlight of the show as Big B, himself is going to perform on the anthem, Mera Desh , which is based on a poem written by Prasoon Joshi and set to tune by Shankar-Ehsaan-loy.
“Mera Desh is about reinstilling lost faith in people which is fundamentally shaken after the Uttarakhand tragedy. It is also an attempt to say that we are all in it together and we need to face it and just cannot keep feeling great about moving on with our life and that no challenge is big enough if we stand united,” writer, poet Prasoon Joshi said.
As per Shankar-Ehsaan-loy, “Music is a great healer and our effort is to alleviate the sufferings of people through this musical rendition of Mera Desh. Bachchan’s reassuring and affirmative voice, coupled with Prasoon’s thought-provoking lyrics, have made this anthem even more potent. We hope that our humble tribute is successful in mustering mass support for Uttarakhand.”
Rahman is all set to compose a special symphony for the occasion, which will be dedicated to the nation. He will also present some of his inspirational songs. While, actor-singer Ayushmann Khurrana has prepared a song exclusively for the event.
Film Producers Guild, Federation of Western India Cine Employees (FWICE), TV artistes forum, corporate charity trusts and several independent industrialists and donors will partner with Star India’s Independence Day marathon fund-raiser that will be attended by senior leaders from the state and central governments.
“We hope our efforts will sensitise millions of viewers and inspire them to contribute wholeheartedly towards the daunting task of rebuilding the state,” said Mukesh Bhatt, eminent film producer and president of Film & Television Producers Guild.
Star India’s initiative is an extension of its philosophy to use television as a tool to create awareness for the larger good of the society.This belief is reflected in the network’s refreshing and inspiring content that instills hope in its viewers.