SheWings, India’s fastest growing social enterprise which focusses on educating women and men on women's health and hygiene management and towards eradicating period poverty, today organised a Women Bike Riders event with support from IWR (Indian Women Riders) and in association with Crowne Plaza Greater Noida. The women's bike rider event was organised to elevate the awareness of breastfeeding amongst the working women of the society. The other popular brands which extended their support in this great initiative by SheWings are Oil India Limited, Radico Khaitan, Eugenix, BSC Women, Manipal Hospitals and more.
The Women’s Bike Rider event is one of the on-ground activities of SheWings for the celebration of the International Women’s week. The riders rode from the DND flyover to Crowne Plaza Greater Noida. The special thing about the event was that all the riders from IWR were working mothers and well-known personalities across the fields. Speaking on the occasion Madan Mohit Bharadwaj, founder SheWings said, “I am thankful to IWR and Crowne Plaza for all the support we have got for our breastfeeding initiative. I am glad to see these women riders who are mothers also understand the importance of breastfeeding and are here to support the cause. I hope our efforts would not go in vain and we would be able to mould and change mothers’ perspective towards breastfeeding.”
Sharad K Upadhyay, GM, Crowne Plaza, Greater Noida said, “It is a great initiative by SheWings organisation and I am happy to be associated with the cause. We are ready to extend our full support in whatever way we can.”
“We are excited to be part of this great initiative. Being a woman I know what it takes to be a working mother especially when you are a mother of a newborn baby. I agree breastfeeding is exhaustive but it is an essential part of the baby’s growth initially. I have myself know a few mothers who are not so serious and due to lack of proper guidance or may be due to different mindset and lifestyle habits, do not emphasise on breastfeeding," said Priti Saraswat, founder IWR.
“Breastfeeding is not only helpful for babies but also for the breastfeeding mothers and this is something which not many know. However, an important angle in breastfeeding is that all the members of the family should support a breastfeeding mother. So that she is at ease physically and mentally. This needs to be highlighted and more such wonderful awareness campaigns to be organised so that the perspective towards breastfeeding changes and mothers do it happily," said Richa Choudhary, chief marketing officer, SheWings Foundation.