Nano influencers are proving to be the next big leap for social media. By Team Viva
As the world experiences the COVID-19 pandemic, there has been an upsurge in people turning active on social media. This phase has unlocked the creative minds and pushed people to explore relatively fresh opportunities. Aradhana Srivastava, Public Relations Expert from Savin Communication says, “Social Platforms have hidden potential, if cultivated fairly can yield exceptional output both in matter of content and vogue.”
Social Media has always been a highly interactive platform catering to users of a young generation, giving rise to a new community called “Influencers.” These social media connoisseurs have turned into a driving force for the national economy in the most surprising way. They are the first preference of any brand because of their better reach among millions of instagram users and creators.
Welcome the nano influencers
The latest community of influencers added to the Instagram family is popularly called “Nano Influencers.” These are the social media warriors with the power to influence a small group of 1000-5000 people and have the ability to nurture communities with specific interests and influence.
Partnering with nano-influencers is fast becoming a major strategy point for brands with budgetary constraints due to the pandemic. A report by Marketing Week projected that 52 per cent of brands are planning to collaborate with more nano-influencers in the forthcoming months and 44 per cent of brands who are already collaborating, plan to continue their association with these new-age agents of social media growth. Engaging with such influencers is not only cost-effective but also helpful in reaching highly engaged audiences.
New-age celebs
Remember the ice bucket challenge? Those were the days when film celebrities used to set trends that went viral but the situation has flipped now. Nowadays, it is the Nano influencers’ who are driving public opinion in a micro-manner than global celebrities. No wonder that this community has become the new-age celebs and has even motivated various brands to collaborate.
Taking over competition
Nano-influencers may take over from the micro-influencers as key brand partners in the coming years. Micro-influencers who have followers between 5k to 100k have been the premiere preference for any brand campaigns for the past couple of years but it is being observed that nano influencers have established a closer relationship with their audience and are considered a more reliable option to take the brand forward.
The need of the hour
Since there are thousands of nano influencers creating content for Instagram, brands look for a platform through which they can directly pick the right influencer for their needs. One such forthcoming platform is ‘We The Influencers’. It is an online community of talented and enthusiastic influencers from all across the country. This platform will cater to a common room for both the brand and the influencer, allowing them to communicate and create fruitful collaborations.
A helpful companion
Marketing specialists are searching for creators with an individual approach and who enjoy the trust of their followers. Since the nano influencers tick both the boxes, they’ve become the ideal companion for brands looking for new ways to spread their message. What makes this association better is the fact that these young guns are also highly dedicated to their work and are open to learning new things.