A meeting was convened by Deepika K Sharma (KAS), Director Tourism, Jammu, with the local stakeholders for the conduct of promotional campaign in different countries and cities through roadshows.
The Director Tourism, Jammu said that the Department of Tourism, Jammu would aggressively market Jammu & Kashmir as top tourist destination in the forthcoming roadshows to be held across the country and even abroad. The chair informed the stakeholders about the circuits wherein the roadshows are being planned in the coming months. It includes Ahmedabad-Surat-Baroda, Lucknow-Varanasi-Patna-Ranchi, Bangalore-Mysore, Chennai-Kochi, Mumbai-Pune-Nasik, Nagpur-Indore-Bhopal and Kolkata-Bhubaneswar-Puri at domestic level, and Thailand-Bangladesh-Indonesia, Dubai-Sharjah-Abu Dabi and Jeddah-Reyadh at international level.
The tourism industry believes that more structured roadshows should be undertaken so as to accrue maximum benefit for promotion of tourism.
Roadshows will also include business interactions and consumer interfaces and press conferences, about travel and trade fraternity of the visiting destination.
The Director Tourism, Jammu advised all the stakeholders to make an umbrella team constituting members from different organisations that come under the Tourism in Jammu division so that all the sectors/regions have due representation and could synergise their efforts towards working for a single goal — promotion of Jammu Tourism.
The meeting was attended by company officials and representatives of various organisations, including Inderjeet Khajuria, Rajesh Chandan, Tarsem Kumar, Raman Sharma, Rajesh Gupta, Raminder Sanhotra, Rajinder Sharma, Pritam Sharma, A Rohmetra, Bhuvneshwar Gandotra, BB Kotwal, Amrik Singh, Raman Suri, Sham Lal Kesar, Asif Iqbal, Siddhant Choudhary, Sonu Kohli, Raj Kumar Dubey, Ashwani Sharma, Kuldeep Luthra, Ashutosh Gupta, Daljeet Puri, Avtaar Singh and Sajid Choudhary.