R|Elan, the next-gen fabrics from RIL (Reliance Industries Limited), has joined hands with fashion retailer Neva Garments, based out of Ludhiana.
The arrangement will enable R|Elan and Neva to offer the best quality solutions to consumers across the country and meet their ever growing demand for comfortable apparel in activewear, athleisure, sportswear, sleepwear and innerwear.
Speaking about the partnership, Nirmal Kumar Jain, managing director, Neva Garments Limited said, “Neva has been a cotton dominated brand in all its segments. For the last three to four years, we have diversified into active wear category, which is growing at a rapid rate.”
Further Niti Jain, director of Neva, added, “Our quilted thermals are well appreciated and have a strong presence across the country with a loyal customer base.”
R|Elan has made a strong impression by bringing in new generation of micro-polyesters with various functional properties like moisture management, wicking, odour-free antimicrobial and more. The products like kooltex, feelfresh, airtherm have a great potential to combine with cotton and also on a stand-alone basis to form great garments with aesthetics and at affordable prices. Thus there is a great synergy between both the brands.