Bharat Sanchar Nigam limited (BSNl) has launched ‘loyalty Scheme’ for rewarding its landline/broadband customers with effect from the month of April 2013.
It is an innovative reward program and has been launched for the first time by any Telecom service provider in India. BSNl’s landline and Broadband customers shall start accumulating loyalty points when they uses BSNl land line and broadband services above a certain level in a month. These reward points earned can be redeemed in terms as Free Metered Call Units (MCUs) for making free call on BSNl “on net” calls. BSNl customers who are availing landline and broadband service are eligible to earn reward points. Customers whose monthly bill amount is Rs400 and above or bi-monthly amount is above Rs800 shall be earning loyalty reward points.