Ralsons (India) Pvt Limited, launched the innovative and eco-friendly tyre for two-wheelers at the Auto Expo.
It has a market share of five per cent and is setting up its third manufacturing unit for its radial tyre production at Madhya Pradesh at a cost of Rs 1788.50 crore.
With the launch of the tyre, the company aims to cater to the intensely growing two-wheeler automotive users with dynamic needs and predominantly comprising the millennials.
Announcing the launch of the tyre Sanjeev Pahwa, chairman and managing director of Ralson, said “The company wants to create a preference for itself among the end consumers and dominate the consideration set of the end consumers. With the launch of the tyre we want to make a compelling product offering and consolidate our market share in this industry which is saturated with brands.”
The tyre will enhance the performance of the vehicles by minimising fuel consumption and reducing CO2 emission to the environment. The eco-tyre utilises unique compound with cutting edge technology in tread design to strike a balance between fuel efficiency, safety and durability.
Features of the tyre:
There are multiple benefits to a customer using eco tyres like less carbon emission, lower fuel consumption and more value for money on eco tyre.