British designer Giles Deacon is introducing his colourful prints and pizazz to the Indian market through an online shopping portal
Fashion got a generous dose of English glamour this week as Koovs.com launched its womenswear collection, created by celebrated British designer Giles Deacon. The evening, hosted at the residence of the British High Commissioner Sir James Bevan KCMG, was a high profile affair. The highlight of the evening was a fashion show set against a backdrop of sleek mirrored installations. Starting the show on a musical note was an enthralling live performance by Anushka Manchanda , which also served as the sound track for the show. Adding to the glamour quotient of the evening was Bollywood diva Ileana D’Cruz, who closed the show in a stunning pink dress.
Giles said, “Tonight’s event has been an absolutely incredible culmination of my collaboration with Koovs. It is amazing to be in the Capital. I have met some wonderful people here.” Speaking about the collaboration, Robert Bready, Joint MD, Koovs.com, said, “We are delighted to continue our work in collaborating with the best names in British fashion, working with Giles Deacon to develop a collection for our platform has indeed been a pleasure.”
Commenting on the occasion, Sir James Bevan KCMG said, “We are celebrating the essence of ‘Designed in the UK, Made in India’. The UK is home to world class designers and this initiative embodies the spirit of great collaboration between our countries”. The fashion presentation, which saw sleek mirrored installations, showed kaleidoscopic view of the dazzling setup that captivated the guests. Choreographed by Aparna Bahl and Anisha Bahl of Preferred Professionals, the show boasted of India’s top models such as Archana Akil, Erika Packard, Smita lasrado, Donna Masih and others. The collection consists of about 37 styles in ready-to-wear section and is priced between Rs395-2,495.