The annual high intensity one-month long, people-centric mega campaign—‘Saksham’— of the Petroleum Conservation Research Association (PCRA) under the aegis of the Ministry of Petroleum and Natural Gas, has been launched by the ministry’s Additional Secretary and Financial Adviser, Rajiv Bansal, in Delhi. Bansal emphasised on the importance of fuel conservation and the need for focussed programmes like Saksham. He also released a comic book developed by PCRA jointly with the NCERT, for children on various tips and day-to-day aspects of fuel conservation, and a short animation film covering the domestic and the transport sector. He also distributed prizes for the ‘Saksham’ National Competition-2018, for essay and painting competitions which saw a record participation of more than 82 lakh students from schools.. Bansal also flagged-off the publicity vans of PCRA, the fuel conservation messengers on wheels which are equipped with audio, video and print displays to attract and spread the conservation awareness, especially amongst the rural masses.