People often have this notion that online shopping gets them authentic and genuine products at the cheapest available price. Well, what if they are told that, this isn’t the caseIJ
The e-commerce business sustains on the fact that a buyer wouldn’t spend hours visiting markets by markets to compare offline-online prices and will thereby end up buying online without knowing that the same product might be available at a shop nearby at better than online price!
And this is very true as the buyers have no clue as to which shops nearby have their desired product in stock and which one is offering the best price. So, they eventually end up ordering online as it saves them time and they “assume” that ordering online saves them money! Also, many prefer ordering online for they want to save their precious time of roaming from one shop to another.
Well, not anymore! There is an app for the consumers to discover product availability and price in nearby markets and it’s called PriceMap.
PriceMap which has its tagline ‘dekh ke lo’ and ‘sabse sasta kis dukan pe: ghar baithe pata kariye PriceMap app ke jariye’ aims at changing the prevalent shopping habits of Indian consumers. With PriceMap the consumer can find the nearest shop beating online price on the product they wish to purchase, right on your smartphone, sitting in the convenience of their living room.
Suresh Kabra, Founder of PriceMap, says, “Indian shopping habit is best described as dekho, parkho aur fir kharido which means physically see the product, check out the prices at few shops and get yourself the very best deal! But in this age when everyone is looking for convenience, hopping market by market just to find the shop offering best price is too tedious and time-consuming. So, people opt for online assuming they are getting a good deal.”
“When it comes to convenience, there is no level playing field between online and offline, since there is no search engine which will show availability and price of the product you want to buy, at stores around you. This is the biggest challenge physical retail faces today. PriceMap Buyer app solves this problem,” he adds.
Delhi resident Pooja Singh told that she searched oppo mobile on PriceMap app and got the link of the nearest shop with the help of PriceMap app, she got the benefit of Rs 2200 on mobile purchase.