The land of red rivers and blue hills- Assam, gets an enhanced brand identity with a new logo and a positioning line.
The logo constitutes four essential elements that exemplify Assam- rhinoceros representing wondrous wildlife, emerald-green tealeaf, the wave of mighty Brahmaputra and scenic beauty ever-shining like the sun. When put together in a harmonious blend, it tells the story of ‘Awesome Assam’.
On the launch of the new brand identity, Navneet Kapoor, CEO, Square Brand Communication Group said, “We felt the need to present the real Assam, which is more than just the wildlife and the new brand identity captures the essence of the state as whole. The logo is aesthetically rich as it projects so many untold awesome stories attached to it.”