A survey reveals that majority of the fairer sex doesn’t like pink and bling in the technology they buy. It also mentions that their time management skills make them smart workers
They click more selfies, are considered good at time management when it comes to work, go by the look of a gadget before buying it and in most cases they don’t even care what operating system is on it. That is how women are and if there is anyone who knows them best, it’s women themselves. However, what women want is a question that men have and will continue to harp about for ages. Thus, Nimbuzz came up with the Pulse of the Nation survey which captured insights and opinions of users in India on different aspects of being a women today. The platform allowed Indian citizens across all ages to learn and share their opinion on the pressing issues of the day, from breaking news to social issues. Some of the key highlights of the report showed that ICICI Bank is most famous business led by woman, Kiran Mazumdar Shaw is the most-known woman entrepreneur of the country and while 68 per cent respondents feel women shop more online than offline, 73 per cent of them felt that there aren’t enough women in politics.
Business deals
When respondents were asked who made a better entrepreneur — men or women — only a scanty 29 per cent felt that women are better at business while 71 per cent boasted of men’s enterpreneurial skills.However, they said that the biggest strength of women entrepreneurs is time management. Sixty two per cent respondents felt that women managed time very well while 13 per cent and 25 per cent thought resource management and process management is their forte.When talking about the challenges most women entrepreneurs face, discrimination by business partners topped the list with 53 per cent saying so.Twenty three per cent said maintaining work-life balance can be an issue while 14 per cent said winning stakeholders’ trust is a problem.
Tech talk
What according to you is most preferred trait considered by women while choosing a technology gadgetIJ According to 33 per cent respondents looks matter the most followed by price (28 per cent), brand (27 per cent) and functionality (12 per cent). Also, 63 per cent of them agreed that women’s husbands choose their wife’s phone because 54 per cent of them feel women don’t understand the difference an operating system can make.
Talking about technology, selfies are the most happening thing this year and 74 per cent respondents feel women are best associated with the word. However, the myth of women using pink and bling in their gadgets was broken by 58 per cent respondents negating the fact.There is one field though where women like to ditch the Internet and technology — banking. Sixty nine per cent respondents feel that women use traditional banking services over the online mode.
Get to work
Women are usually not protected within their workplaces and that continues to be a challenge for many organisations. When asked if sufficient measures are taken by organisations today to provide a secure working environment to women, 75 per cent respondents said no. But 72 per cent of them added, that a female perspective at boardrooms or important meetings is taken more seriously than ever before.
Political matters
Seventy three per cent respondents feel that there aren’t sufficient women politicians in India. Nonetheless, in context to the forthcoming national elections, 91 per cent respondents felt that sufficient attention is being paid to women empowerment and women security by politicians.
Adrenaline rush
Who do you think is the most inspirational women sportsperson in IndiaIJ Sania Mirza is the common consensus (46 per cent). She is followed by Saina Nehwal (22 per cent), Joshina Chenappa (21 per cent) and Mithali Raj (11 per cent). But when it comes to sports, many (66 per cent) people believe that there are enough female role models in India.
Socially secure
There is usually a perception that women feel more secure in tier two towns as compared to tier one but 82 per cent of the respondents feel otherwise. According to them, the cities that could be considered most safe for women are Pune (36 per cent), Chennai (26 per cent), Mumbai (22 per cent) and Bengaluru (19 per cent).