LIC is devising better methods to provide services to its esteemed policyholders in the times of the pandemic. The policyholders can now avail its improved customer-centric initiatives. Online facility for switching of funds under ULIP policies has been introduced through LIC’s Customer Portal, registered for premier services.
This facility is available for New Endowment Plus (Plan 935), Nivesh Plus (Plan 849) and SIIP (Plan 852), the three plans currently being sold. The facility of online switching of funds is free of cost. One switch is allowed per day per policy through an OTP based authentication system. All rules applicable for offline requests are applicable for the online system as well.
LIC has also extended the bi-lingual customer care support. The services are now additionally available in Marathi, Tamil and Bengali.
The company also has a Conversational Artificial Intelligence/Machine Learning enabled bi-lingual chatbot, which is a one stop platform for providing information regarding premium due date, various products, including the newly launched plans and customer queries. The chatbot has answered 1,20,75,440 queries so far since its launch in January 2020.
LIC is well advanced with digital transformation and has responded to the pandemic with great speed and agility.