Retail outlets have increased to almost 50 per cent of total sale which was around 10-15 per cent earlier, says Dharmendra Pradhan, Minister of State (I/C) for Petroleum and Natural Gas
A customer awareness campaign focused at spreading digital awareness and facilitating the common man to use cashless payment options during day to day transactions was launched at IndianOil retail outlet M/s Irwin Service Station, Baba Kharag Singh Marg, New Delhi. Minister of State (I/C) for Petroleum and Natural Gas, Dharmendra Pradhan launched the campaign with other distinguished guests including senior officials from MoPNG, Oil Industry and dealers of IndianOil.
With the introduction of Cashless payment options like Credit & Debit Cards, POS terminals, e-Wallet options and loyalty Cards at Retail Outlets, the campaign reinforces the fact that convenience lies in being cashless in today’s time. The various digital payment solutions available to the general public were also showcased.
Speaking on the occasion, Pradhan said, “Through the digital awareness campaign transition will be towards less cash and then towards cashless. For this purpose, all service providers have been brought on board, and MoU has been entered with Common Service Centers (CSCs) of Ministry of Electronics and Information Technology, who will be deploying trainers at Oil Marketing Companies’ retail outlets across the country to train the general public on use of various Digital/Cashless payment modes and to promote them.” Tie-ups have been done with Public sector banks, Paytm, Mobikwik, Oxygen, Citrus, Olamoney, Ideamoney, Jiomoney, Airtel money, Vodafone MPS, Freecharge etc. In one month all retail outlets in Delhi will be covered under the customer awareness cum training programs, and subsequently it will spread to all the ROs across the country.
Pradhan also added that in the first phase, all retail outlets numbering more than 53,000 in the country will be covered in the campaign. “The pump attendants should be given proper training as they were the key people in taking the scheme forward as they are the interface between the customer and the service provider,” he said.
Petrol pumps, he said will not only provide fuel through cashless transactions but will also educate and train the general public on the use of various Digital/Cashless payment modes. He also said that facility for cashless transactions has been started through feature phones and such transactions can be undertaken without internet connection.
Since December 1st digital transactions at retail outlets have increased to almost 50 per cent of total sale which was around 10-15 per cent earlier.
Today’s customer awareness campaign for digital transactions is yet another consumer empowering initiative launched by MOP&NG and a step forward promoting the vision of #CashlessEconomy of Prime Minister, Narendra Modi.