Not long ago, sports were considered secondary to academics, with parents discouraging their children from pursuing games in favour of studies that promised secure futures. Times have changed. The rise of Indian sports stars in cricket, tennis, and other fields has encouraged parents to integrate sports with education. Alongside this shift, sporting infrastructure has grown rapidly, particularly in cricket, which remains the nation’s most cherished game.
Meeting this demand, new townships are emerging that combine plush living with sporting facilities.
Yugen Infra, a leading real estate developer, has marked a milestone in this direction with the launch of two innovative projects at its flagship township, Yugen Golf City. The cricket — themed residential concept is designed not only to provide an elegant living environment but also to embed sport, especially cricket, into residents’ daily lives. The project promises to be a game-changer in luxury, sports, integrated living. Situated near Goa’s MOPA International Airport, the township redefines how sports and lifestyle can coexist. This initiative, developed in collaboration with Gary Kirsten and the True North Group, aims to integrate sports, education, and luxury living into a holistic model. Kirsten will offer strategic guidance, ensuring that the vision aligns with high-performance sport and world-class training.
Gary Kirsten expressed his enthusiasm: “We are inspired by strong leadership that prioritises quality education and high-performance sport. This project will positively influence India’s future generations.”* Echoing this sentiment, Sheeshram Yadav, Managing Director of Yugen Infra, said: “This partnership with Gary Kirsten is a tribute to India’s love for cricket. We are transforming a national obsession into a daily reality.” ugen Infra pioneers sports-integrated living, blending cricket, world-class education, and luxury homes to nurture excellence across generations.