The Aero series range of Orient electric fans in the premium segment has been a huge success and the growth figures indicate the increasing appetite within Indian consumers for aspirational lifestyle, says Atul Jain, senior VP and business head, fans, Orient electric
A robust increase in market share has been recorded in the premium fans segment from 19 per cent to 35 per cent in a span of an year from the Orient electric limited, part of a diversified USD 1.8 billion CK Birla Group. The company has grown by 150 per cent in the segment following the launch of new variants in its premium Aero Series fans range featuring world-class technology.
Atul Jain, senior VP and business head, fans, Orient electric ltd said, “Our Aero series range of fans in the premium segment has been a huge success and the growth figures indicate the increasing appetite within Indian consumers for aspirational lifestyle. Based on strong consumer needs for silence, high air delivery and premium finish, our design engineers have used aeronautical concepts to develop this product lineup of Aero series fans. These fans have ABS blades with Aerofoil blade design and are enabled with winglet technology which ensures highest air delivery of up to 300 CMM and also impart stunning looks to these fans.”
He further added, “We have a complete range of premium fans in different colours and finish to suit every space and style. Now, we are expecting premium fans to contribute to 10 per cent of our total fan sales in the next two years as we build the portfolio of innovative products. We have an aggressive plan for this year and will increase our business by another 50-60 per cent in this segment.”
Orient electric is the largest manufacturer and exporter of fans from India with more than 60 per cent share in exports and presence in over 35 international markets. In the domestic market, it has a well-organised distribution network driven by over 3500 dealers, 1,00,000 retail outlets and a strong service network covering more than 300 cities.