With Hong Kong emerging as an important destination for aggressive marketing through medium of trade fairs and considered as gateway to sourcing products amongst buyers from all over the world, the Export Promotion Council for Handicrafts (EPCH) participated with 55 Indian handicrafts exporters in four-day-long Hong Kong Gifts & Premium Fair held at Hong Kong Convention and Exhibition Centre, Wanchai, Hong Kong.
The India Pavilion was inaugurated by Prashant Agrawal, Consulate General of India in Hong Kong on April 27. Virender Sharma, Consul (commercial), lekhraj Maheshwari, chairman, EPCH and Rajesh Jain, one of the participants and COA member of EPCH were also present.
Excluding Hong Kong and mainland China, the top other visiting countries and regions participating in the show are India, United States, Taiwan, Japan, Australia, United Kingdom, Korea, Thailand, Germany, Italy, Philippines, Spain, Brunei, Turkey, Macau, Malaysia, Israel, Singapore and others. More than 150 Indian companies from India as a whole are showcasing a wide range of products, which include gifts, premium and corporate gifts, fashion jewellery & accessories, picture and photo frames and christmas decoration, kids room accessories, candle holders, bowl, vases et al.
Prior to the show, Council also participated with more than 100 member-exporters in Hong Kong Houseware Fair and Hong Kong International Home Textiles and Furnishing fair held from April 20–23. More than `50 crore business has been expected to be generated during both the fairs.
“After detailed analysis and
survey of the trade shows of
Hong Kong, the Council has been participating on regular and annual
basis in these trade fairs covering
the entire range of handicrafts
sector of India”, said executive d of EPCH.
“Handicrafts occupies an important place in the Indian economy
and society. This product group
is a large foreign exchange
earner, employment generator for economically and socially backward classes and promoter of Indian ethnic, cultural heritage worldwide,” he added.
EPCH — an apex body for promotion and export of handicrafts products from India to the world market — has since evolved an integrated and comprehensive policy which revolves around development of new product lines, new designs, improvement in technology and aggressive marketing as well as exploration of new markets.