Nida Mahmood gets inspired from the melas and magicians of Rajasthan to create her latest line. She spoke to K Bhardwaj
Rajasthan’s bright culture has always inspired creative artists. Designer Nida Mahmood’s latest line find its muse in mela culture of the state. “I have always been fascinated by the diversity of this region. When you attend melas, there is so much to excite. From people to performances, puppets and clothes — everything is spellbinding. I have created special digital prints inspired by the melas and local magicians. First, I draw sketches, paint them and then get the digitial prints,” said the designer, who has just returned to work after a month-long sabbatical. “It’s sad that such lines are not showcased at the fashion weeks. There’s no proper platform for such clothes,” she added.
The collection comprises cushion covers, coasters, matchboxes, notebooks, handbags and tunics. It has all the trademark kitsch and fun elements of the designer’s previous creations. “I am also actively involved in painting and poster art. So, they are part and parcel of my work. The price range is affordable and begins from Rs 500,” she told us.
Tunics have soft fabrics like Chinese silk and man-made fibres to cater to seasonal needs. “People don’t want skinny garments now. loose clothes are in trend. Basic threads should have qualities of voile which lends a funky and relaxed look. Also, in this holiday season, you cannot expect fashionsitas to go heavy on garments and makeup,” Mahmood said.
The Delhi-based young designer, who has been a regular participant at Wills lifestyle India Fashion Week for last few years, said people are experimenting with fashion and moving away from the predictable dressing. “My saris over jeans are slowly catching up. Blouses with deep necklines are a matter of past. Flowy outfits with volumes are a fad. Masculine jackets are also in,” she briefed us on the latest trends.
On her vacation, she said she was smitten by the Irish music and scenic beauty and might produce something inspired by it. “Ireland is very inspiring. Its weather, mountains, nature, coasts, music — everything is fabulous. I am doing something on music and movie. But it’s too early to talk about it. I am also working on my next collection for the fashion week,” she said. Mahmood’s installation Time Machine became the head-turner at the last season of WIFW.
The month of July would host couture events. Do you plan to venture outIJ “I want to do couture for a very long time. It’s been an unfulfilled desire since I am always occupied with prêt lines. However, it is on the cards and can happen anytime,” she shared.