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Be it electronic gadgets or beauty products, Delhiites are the best buyers online

Delhiites recorded 67 per cent rise in online trends over the regular shopping than last year (58 per cent) with available deals online than in brick and mortar, advantage of free shipping, eliminating crowding with a “click” option, reveals the Associated Chamber of Commerce and Industry of India (ASSOCHAM) recent paper.

As per the findings, Delhiites (67 per cent) have left behind all other cities in India shopping online. While Mumbaikars (60 per cent) rank second, Ahmedabad (52 per cent) and Bangalore (50 per cent) follow with margins.      

“The challenges of worsening automotive traffic, rising fuel prices and the increased difficulty of time management in modern families have made going to the mall a planned activity which nobody has as much time for anymore,” said DS Rawat, secretary general, ASSOCHAM. 

The paper further highlighted in India roughly 20-25 per cent of their total sales are being generated by mobile devices and tablets, increased by 10-15 per cent than the last year and also likely to continue upwards. 

India’s e-commerce market was worth about $2.5 billion in 2009, it went up to $6.3 billion in 2011 and to $16 billion in 2013 and is expected to touch whopping $56 billion by 2023 which will be 6.5 per cent of the total retail market.

The reasons for online shoppers number multiplying are because of factors such as home delivery which saves time, secondly 24×7 hours shopping with ease and availability factors for product comparisons.

Daily Pioneer
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