Daikin and Delhi Daredevils sway this IPl with #itscool attitude
In the soaring heat of Delhi and the ever rising temperature at Feroz Shah Kotla, we saw Delhi Daredevils’ players wear something that expressed the complete opposite, #itscool jerseys. Daikin India along with Delhi Daredevil came together for the biggest on player and on ground activation during this year’s IPl.
To market their range of air conditioners, Daikin along with Delhi Daredevils carried out a never seen before activation with this IPl. The on ground activation was seen on Delhi Daredevils first home match with Kings XI Punjab wherein the team played their first home match with #itscool mirroring on the team jersey for the entire match.
Commenting on the recent activity, K J Jawa, MD and CEO, Daikin India said, “This is the first time that a player is made part of an on ground activation by a brand during the entire match time, that echoes the brand sentiments and promise of being the coolest AC brand in India. This is yet another quirky way to fill the air with goodness.”
Sharing his views on the recent innovation by Daikin India, Hemant Dua, CEO, GMR Sports said, “Daikin has been a valuable partner for DD over the years. It is indeed a ‘cool’ way to come up with an activation of this nature. The message, we hope, will go through in an unique way to a wider audience.”