In what may be termed as a first of its kind initiative, BSNl CMD Anupam Shrivastava interacted with consumers in Kerala on #Twitter on Wednesday. Commenting on the initiative, CMD Anupam Shrivastava, said, “A rejuvenated BSNl is exploring multichannel activities to reach out to our consumers. Besides ramping our infrastructure to meet customer expectations we have also kickstarted the SWAS or Service With A Smile campaign across the nation to listen and connect with our customers”. Kerala circle consumers of BSNl can follow @CMDBSNl on Twitter and Tweet their feedback using #TalkToBSNlCMD during the given hour.