Dubai-based designer Hema Kaul will debut at london Fashion Week. She tells K Bhardwaj that her designs are inspired by her travel experiences, love for cinema and vintage elements
This is a dream of every fashion designer, having a show at london Fashion Week. However Dubai-based Hema Kaul is soon going to fulfill her long wish with her debut show at lFW in September. Excited about the opportunity, she said, “It is definitely a big opportunity, especially for any emerging talent. My show is on September 15. I am ecstatic, excited and nervous at the same time… to be under the world media radar and fashion critics. Fashion Scout is basically a platform for the upcoming talents. Fashion designers like Peter Pilotto, Davidcoma and Pam Hogg have showcased under this platform.” The 31-year-old designer said it was a matter of luck for her since she “applied to the management her creative designs and impressed them.”
The collection “Déjà vu” for the Spring Summer 2014 is a mix of vintage and prom like dresses. “It consists of both day and evening wear. In terms of fabrics I have used laces and silk of the finest quality. Colours range from bright and vibrant palette to soft pastel hues which are perfect for spring summer. My cuts and silhouettes feature a traditional lance over contemporary style. It is a reflection of all my fashion inspirations from the time I started dreaming about becoming a fashion designer,” she shared.
When did you start designingIJ “I’ve been designing since the age of 21 but could never take it up completely due to my commitment to our family perfumery business. It’s only in the recent years that I could make some time to take this up and started to design for some private clients. The response was overwhelming and I took a decision to start my own fashion label. The influences have been the passing cinema, the places I’ve travelled and also my love for vintage. My designs are vintage-inspired. I work with a lot of laces, feminine patterns and cuts. I like to make clothes for a woman who needs the drama of standing out in a crowd and is showered with compliments for her dressing sense,” she said.
The designer is still working on the details of the show and set up. “Choreography and music will be on lines of some prom inspired music, and as for the attendees, I am expecting buyers from China and Middle East,” she told us. When it comes to the rise of Indian fashion on the global map, the designer feels that there is a long way to go.
“We still are lagging behind. Our designers need to concentrate on putting Indian fashion on the global map,” she commented.