The advertorial campaign done by Fusion Advertising on Voluntary Compliance Encouragement scheme (VCES), for the Central Board of Excise and Customs (CBEC), has won two awards in the Ink Awards for Excellence in newspaper advertising viz-a-viz, Best Direct Response National Award and Best Copywriting Award.
The Best Direct Response National Award was for effective communications. The eminent jury was of the opinion that the engagement campaign successfully engaged the targeted audience.The Best Copywriting Award was appropriate as it was for copywriting across the categories of FMCG, consumer durables, F&B, IT, retail and telecom.
Alok Jha, additional commissioner, directorate of publicity and public relations, CBEC and Shyam Bhargava, managing director, Fusion Advertising Services received the awards.