From a one-night celebration in 2000 at the Millennium Dome, london, the last 14 years have seen the International Indian Film Academy (IIFA) movement mature and lend a global identity to Indian cinema. This year, the three-day IIFA weekend film festival, sponsored by Videocon, judged Barfi! the movie of the year
Sometimes one doesn’t have to look up at the sky to see stars. The recently concluded IIFA Weekend 2013 was one such occasion where stars left the confines of the silver screen and landed on earth.
Videocon, along with IIFA, celebrated the centenary of Indian cinema, by paying its respects to the burgeoning Hindi film industry. Videocon, a name synonymous with innovation, creativity and commitment, witnessed Bollywood, in all its finery, come together to celebrate the true spirit of Indian cinema.
At the award ceremony, Anirudh Dhoot, Director, Videocon, along with actress Deepika Padukone, presented the Best Film Award to Anurag Basu and Siddharth Roy Kapoor for the film Barfi! Speaking about the brand’s association with IIFA, he said, “Indian cinema has found a global mass appeal in many ways and IIFA has been instrumental in taking Indian cinema across global shores. This year too, we saw Bollywood join hands in full force to make this weekend a great success. To add to the celebration, IIFA this year also had the presence of superstars Shah Rukh Khan and Abhishek Bachchan, who are both brand ambassadors of the Videocon group. I congratulate everyone involved in making this event a huge success.”
The Videocon D2H IIFA Weekend 2013 also witnessed the launch of India’s first new age High Definition Digital Video Recorder (1,000 GB HD DVR) and RF (Radio Frequency) remote in the DTH space from Videocon D2H. The recorder, with 1,000 GB of recording space which translates into an astonishing 1,775 hours of recording time, provides the option of watching one and recording two channels simultaneously. It offers five times the digital picture quality at an optimum resolution of 1080p, a wide aspect ratio of 16:9 enhanced by High Definition Digital (HDD) sound.
It provides Auto Serial Recording. Videocon D2H unveiled an RF remote, which works on radio frequency and is the first of its kind in the DTH space in the country. The remote does not need to be directed towards the Set Top Box (STB) for carrying out any desired function. Just pressing the button, even without directing it, does the job for you.
Videocon group has always been at the forefront in supporting Indian cinema. By sponsoring the IIFA weekend, Videocon continues with its commitment and endeavour.
Prior to the IIFA, Videocon has been associated with the country’s biggest sport — cricket — as the principal sponsor of the Mumbai Indians IPl Team.The team went on to win the IPl and were crowned champions — true to Videocon’s brand attribute of emerging a winner!
Videocon has always partnered with the best so as to garner maximum brand mileage and visibility.Being associated with the biggest of events has ensured that Videocon remains one of the largest and most recalled brands in the country.