Meet The Bijlees, the comic book from NTPC, brought out in association with Amar Chitra Katha in both Hindi and English languages, attempts to present a panoramic view of the company’s presence across the energy value chain. It aims to educate young children on the significance of electricity without overwhelming them with engineering jargons.
The comic book also presents the journey of the integrated energy player with its commitment to provide affordable, reliable, cleaner and greener energy.
It also provides an interesting platform to capture the children’s attention to a complex but interesting subject and imparts knowledge about not only electricity generation but also its safety aspects which is of practical use in our everyday lives, thereby making it far more pertinent for the younger lot.
The last part of the comic briefs about the company’s initiatives to produce 30 per cent of its energy with the help of non-fossil fuels by 2032. The comic also focusses on the company’s concern about the environment and informs the readers about the power major’s goal to plant over 34 million trees in and around its power stations and its massive drives to save electricity every year.
It also highlights NTPC’s collaboration with Ola and Zoomcar to diversify the electric charging infrastructure across the country and the power major’s road map in bringing about the electric vehicle revolution in India.