It is the second straight year that the first of its kind channel, Investigation Discovery (ID), has associated itself with the Crime Writers Festival, happening in Delhi. Rajiv Bakshi, vice president, marketing, Discovery, said that it is the best way to engage with the audience and give them the opportunity to see how the world operates. “As a company aimed at doing something original and presenting something new, this was the best thing to begin with. This is a channel dedicated only to the genre of crime — how they are committed and how it is solved,” he said.
There are several television series that showcase crime-based stories. So when we asked him what sets ID apart, Bakshi explained, “The main difference is that most of the shows are fictionalised while the shows on ID are all based on facts and are slightly different in terms of the narrative.”
Speaking more on the channel he said, “We do not try to copy and replicate and all the content are original. We do a lot of research to understand how people react and respond to crime-based shows.” We asked him whether the nature of crime-based shows differ from one country to another and he pointed out that, “The plots may be different but the language of the crime, the motive behind it and the genesis are the same all around the world.”
Bakshi believes that today, crime is seen as a mainstream genre and is increasingly becoming a paramount matter of interest. “We try to get true stories and the channel shows that no matter what you do, how smart you think you are — you will get caught,” he wrapped up.