Taj group of hotels recently introduced two of their rebranded hotels in london. Managing director Raymond Bickson talks about restoring the heritage
The Taj group of hotels recently introduced two rebranded london hotels — St James’ Court, A Taj Hotel and Taj 51 Buckingham Gate Suites and Residences. The hotels will now be promoted within the Taj group’s portfolio of luxury hotels, resorts and palaces, and they will have sole ownership and management, as well as operational and marketing control of both properties.
Since opening its doors in 1902, St James’ Court has regularly hosted royalty and Heads of State. Bordered by Buckingham Palace and Green Park in the heart of Westminster, the hotel is centrally located in london. Rich in history and heritage, the hotel has introduced the quintessential Taj service through new offerings, amenities and service enhancements, combined with the famed Taj hospitality.
At St James’ Court, A Taj Hotel, some of the enhanced experiences include in-room check in, signature welcome and signature fragrances. Guests will also have access to an extensive fleet of exclusive vintage and classic vehicles, including the Queen Mother’s favourite Jaguar DS420 Daimler limousine ‘Grand Princess’ and lord Mountbatten’s vintage Daimler ‘Silver Baroness’. Other experiences include unique dining experiences like the 24 Karat Gold Afternoon Tea and a customised ‘Kids @ Taj’ programme.
Meanwhile, Taj 51 Buckingham Gate Suites and Residences is further enhancing its luxury offering through experiences such as the Taj Royal Attache butler service, optional Jaguar airport transfers and exclusive horse and carriage rides. In addition to the two signature suites — the world’s first Jaguar Suite and the uniquely designed Cinema Suite — the hotel is remodelling other suites.
Commenting on the launch, Raymond Bickson, MD and CEO of the Taj group, said: “This important rebranding comes at an exciting time for the increasing strategic links between India and the UK. We are delighted to have the opportunity to restore these iconic hotels that have more than a century of heritage.”
Deepa Harris, senior VP global sales and marketing of the Taj Group, added: “The success of our london hotels provided the impetus to consolidate our brand presence in the UK, being an important source market for Taj. St James’ Court, A Taj Hotel is positioned as an English classic, while Taj 51 Buckingham Gate Suites and Residences will offer authentic luxury experiences, reflecting the universally acclaimed warmth and personalised service that the Taj is celebrated for.”