Delhi is set to showcase the unique and exquisite ethnic tribal arts and crafts of the country at the National Tribal Crafts Mela or the Aadishilp which will be organised by Tribal Cooperative Marketing Development Federation of India ltd (TRIFED) at Dilli Haat from November 20 to 30.
It will showcase artefacts in 113 stalls and more than 100 tribal artisans from all over the country will participate in the exhibition. Hand crafted items, handloom products, dry flowers, cane and bamboo products, tribal jewellery, dhokra craft, tribal weaves and embroidery, tribal paintings and a lot more will be on display.
The main objective of organising the fair is to give tribal artisans an opportunity to showcase and sell their traditional art and craft works directly to the customers and get their feedback which would help them in having valuable design related and other inputs. Aadishilp provides a platform for direct interface with art and craft lovers. It helps the artisans share talent with the urban elite and know the customers’ taste and preferences for adapting their product designs and creations accordingly.
TRIFED has been taking a number of promotional initiatives for marketing of tribal products. From a single sales outlet in 1999 it has established 36 outlets of its own and nine consignment outlets across the country. It has also initiated the concept of sourcing tribal products by way of organising Tribal Artisan Melas (TAMs) to identify new artisans and products from different regions/states where tribal artisans are invited to display their products.