Tribes India unveiled 100 products as part of the Forest Fresh Naturals and Organics range in the second week of its launch
Over 100 additional products in the Forest Fresh Naturals and Organics range were unveiled online on Monday. Since October 26, Tribes India has been expanding its product range and catalogue by including 100 new products/ produce on a weekly basis.
The produce/products will be available in 125 Tribes India outlets, Tribes India mobile vans and also on online platforms such as the Tribes India E-marketplace (tribesindia.com) and e-tailers.
Speaking on the occasion, Pravir Krishna, Managing Director, TRIFED, said, “This is the second set of 100 organic, essential natural immunity-boosting products that have been included in our catalogue. It is our continued endeavour to promote and empower tribals (both artisans and forest dwellers) across the country and create an Atmanirbhar Bharat (a self-reliant India).”
Sourced from different parts of the country, among the products launched in the second edition, include Gora rice, roast and plain Kurthi dal, the tribes of Jharkhand; a new range of beeswax cosmetic products, a range of Ragi products from the tribes of South India; dry chilli, black rice, magic rice, Assam tea from Assam and the North East; bamboo products like floor lamps, table mats and baskets; honey Gulkand from the tribes of Uttarakhand. There is also fresh produce such as Kinnauri walnuts, almonds and Rajma have been procured from the Kinnaur tribes in Himachal Pradesh make for some ethnic, natural products. Different forms of rice (magic, red, gora, and black) from various tribes of India have also been launched.
With the launch of these new, unique products on a weekly basis, both the customers and tribal population will be positively benefitted. On one hand, pure natural produce, a gift of nature will reach and boost families across the country, and on the other, it will support tribal livelihood.
Adapting ‘Go Vocal for Local’ mantra in these troubled times, TRIFED has been striving to ameliorate the condition of the distressed and affected tribal people by putting in place several pathbreaking initiatives, in addition to its existing flagship programmes and implementations, which have emerged as a panacea and relief, especially in these times of COVID-19 pandemic.