Actors Riteish and Genelia Deshmukh talk about how The Big Learning Festival aims to celebrate knowledge and help engage more people to learn new things digitally, irrespective of age
How often has learning come as a reason for celebration to you? Or something that comes from some sporty celebrities themselves?
Well, Discovery Plus’ the ‘Big Learning Festival’ is dedicated to celebrating the platform’s key target audience of lifelong learners. Celebrity couples like Lara Dutta & Mahesh Bhupathi, Saina Nehwal & Parupalli Kashyap, and Riteish Deshmukh & Genelia D’Souza Deshmukh will engage with fans on social media with interesting quizzes, chats, watch-lists and never-before-seen nuggets of trivia.
Speaking about the festival, Lara and Mahesh said, “Learning is a never-ending process and we’re delighted to work on something so universal. This festival is a great way for people to win some amazing rewards and prizes while inculcating a habit of learning about the world and new things.”
The couple added, “Not only do these interesting shows and documentary specials provide an opportunity to understand and connect with the world, they are also a great way to gather together with your kids, family and friends to watch and engage with the important issues of our times.”
Saina and Parupalli said, “There’s no age for learning. You can learn something new every day and that is what we want to convey. We look at it as a platform, which is a one-stop destination for both entertainment as well as education. We personally believe that learning is a process that takes place every second and it is what makes a person prepared for the big moments in life.”
Riteish and Genelia, while speaking about the importance of learning, said, “As parents, it is our duty to engage our kids with the content that will help them gain valuable knowledge at this age. We are very particular on what kind of shows our kids should watch in this digital era where everything is so easily available on the internet. To teach something to our kids, we ourselves need to learn first, and then only we will be able to pass that knowledge to our children. I am happy that here, we can explore a variety of content from science to nature to space to history. It is the perfect platform to engage right now.”
Issac John, Digital Head – APAC, Discovery, said, “Learning is a universal emotion that enriches and elevates all of us irrespective of our stage of life. The Big Learning Festival is a means for us to celebrate that lifelong learner in each of us.”
(The festival can be streamed on the Discovery Plus app.)