A busy Valentine's Day

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According to the latest Mastercard Consumer Purchasing Priorities Survey, more than half of Indian consumers plan to go out for a meal on Valentine’s Day (55 per cent), and more than a third plan to spend time with their loved ones by going to the movies (42 per cent). The survey throws light on spending patterns that are expected this Valentine’s Day. Among the Indian consumers surveyed, a fifth of (21 per cent) plan to buy a gift for their loved ones on Valentines’ Day, on an average spending close to Rs1,500. Men and women show love differently when it comes to choosing gifts Among both genders, Indian consumers prefer to play it safe with their choice of gifts with the favourites being flowers (39 per cent), followed by cards (22 per cent) and chocolates (19 per cent), while some other options include jewellery, clothes, leather goods and high end gadgets. Meanwhile, people in Asia Pacific still value a personal touch, with 85 per cent of transactions around Valentine’s Day made in person. At the same time, the figures show 81 per cent increase in online sales over the last three years.

Daily Pioneer
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