Air India which has earlier decided to use natural and eco-friendly Khadi products for its International flights, has placed an another order worth Rs 8 crores to Khadi & Village Industries Commission (KVIC) for the supply of 1,85,000 units of amenity kits
Earlier in December 2015, the Air India placed a trial order worth Rs 1.21 Crores to the KVIC for the supply of 25,000 units of amenity kits which was successfully supplied by the KVIC in a record time of 40 days.
The amenity kits are given by Air India to its first class and business class international passengers. The kits includes Khadi hand sanitiser, khadi moisturising lotion, khadi lemongrass, Khadi handmade soap, khadi lip balm, khadi rose face wash, essential oils et al. KVIC will supply 1,85,000 kits in 4 months time to Air India in which 6,000 kits are for first class passengers and 1,79,000 kits for business class passengers. This order will generate more than 4,40,000 man hours which will be a boost to the workers.
VK Saxena, chairman, KVIC informed that the following an appeal made by Narendra Modi, through ‘Man Ki Baat’ for purchasing at least one product of Khadi and support the rural artisans, there have been tremendous encouraging response in sale of Khadi and more and more people are purchasing Khadi especially the youths and teenagers. In the year 2015-16 the sale of Khadi products has gone up to Rs 1,510 crore, making a whopping 29 per cent increase from Rs 1,170 crore during 2014-15 he said.
In the recent days, KVIC has also taken many marketing initiatives including organising summer collection, Khadi Utsav in colleges and universities, designer wear by Ritu Beri, introduction of Khadi denim, jeans, jackets, t-shirts and skirts et al.