Commenting on the launch of the scheme, Praveer Sinha, CEO and MD, Tata Power Delhi Distribution said, “As a responsible corporate entity, we have been constantly advocating and incentivising energy conservation schemes for the benefit of customers and the city as a whole. Our Demand Side Management schemes not only aim to reduce power consumption but also help customers in reducing spending on their electricity bills.” To avail the scheme, consumers will have to visit customer care centers along with the latest electricity bill, photo identity and address proofs.