"It is very sad to hear that he has been ignored again. It is happening year after year. It is disheartening not only for him but for the entire fraternity. looks like lobbying is what works (to get these awards). If you go by sheer performance, Pankaj should have got it long ago. Tell me a sportsperson who consistently win world titles like Pankaj. However, we will try again next year," Balasubramaniam told PTI today.