Asked if the Ramadan ceasefire did not go down well with the people of Jammu, the core voter group of the BJP, Madhav said: "It's not about the people of Jammu. When innocents get killed, when policemen get killed, when regular attacks happen on army and CRPF convoys and security forces are seen as to be not doing anything in retaliation, naturally a bad impression is created in the rest of the country."