For the first time, Twitter will live stream the New Year Eve's scintillating fireworks display at the world's tallest building Burj Khalifa in Dubai to a global audience.
Emaar Properties, developer of Burj Khalifa which stands at 828 metres, said it has partnered with Twitter to live stream the New Year's Eve fireworks display in Dubai.
This is the first live streaming deal Twitter has signed with a partner based in the the Middle East and North Africa (MENA) region, the real estate company said in a statement.
The live show will air on New Year's Eve, from Downtown Dubai at 7:30 PM GMT (0100 AM IST) and will be available worldwide to Twitter's logged-in and logged-out audience on Twitter and connected devices.
A series of fireworks crescendos will extend across the 500-acre Downtown Dubai and can be viewed from key locations across the city.