Taking the competition head- on, Finneish cell phone manufacturer, Nokia official entered the android market. Company's much-awaited Android-based 'Nokia X' has been made available in the country from March 15 and is priced at Rs 8,500.
With this new mobile in its product portfolio, the company is aiming to improve its market share in the cheap smart phone segment which is currently being dominated by Samsung and Micromax. Noxia X is a dual SIM handset featuring a four-inch touchscreen, dual core 1 GHz processor, 512 MB RAM and supports expandable memory up to 32GB.
The smartphone is already available for pre-booking on electronics retailer, The Mobile Store. Running on the Android Jellybean operating system, the phone has a 3MP rear camera. Smartphone sales in India grew almost three-fold to over 41.1 million in 2013, buoyed by a strong uptake of affordable devices made by local firms such as Micromax and Karbonn, according to CyberMedia Research.
Availability of affordable smartphones has resulted in a decline of 0.2 per cent in the sales of feature phones during 2013. Samsung led the smartphone market, followed by Micromax and Karbonn. The Finnish firm, whose handset business was bought by Microsoft last year, had unveiled its Nokia X range of smartphones, X, X+ and Xl, powered by Google's Android operating system at the Mobile World Congress on February 24.