Users of social media platforms are increasing every day. The growing population on these platforms has created blooming opportunities for businesses to sell their product and services online. As a result, businessmen are concerned about their digital presence as much as in the real world. Howbeit, increasing cyberbullying is destroying their digital reputation.
Joy Biswas, a 23-year-old cybersecurity enthusiast is the founder of the online reputation management startup Reputation Hat, which deals with online prestige.
Biswas has been a technology fanatic ever since he got access to the internet in his school life. It enlightened a sense of the future that was highly dependent on the world within the internet.
He started the firm in 2018 after dropping out from second year of Btech in Computer Science and Engineering. It aims to solve the biggest threat that every well-established brand faces these days, which is online prestige. Reputation Hat proclaims to be your eyes and ears in every space your customers talk, post, review and recommend.
It helps businesses monitor and respond to online reviews, social media, and surveys; analyse customer sentiment and collaborate to make operational improvements.
Reputation Hat seeks to give brands and individuals real control over their digital lives. The company works on a case-by-case basis, assigning each client a personal search agent.