Isuzu enters Haryana, launches two models

Marking its presence in Haryana, Isuzu Motors India Pvt. ltd. inaugurated ‘Paramount Isuzu’ in Gurgaon on Saturday. This is the company’s first dealership in Haryana. At the inauguration, the company launched D-Max pick-up trucks and MU-7 SUV.

“While we are rapidly increasing our network reach in North India, we are witnessing a huge acceptance for our products in the region. The D-Max range of pick-ups has started creating a new segment in the lCV space, thanks to its performance, fuel efficiency, and application oriented design. Gurgaon is one of the key markets for Isuzu in the region, as we believe the market is poised to substantially increase in small and medium businesses,” said Isuzu Motors India Pvt. ltd. Managing Director, Takashi Kikuchi at the launch.

Isuzu Motors India Pvt. ltd. is the subsidiary of the Japan-based Isuzu Motors ltd., which is one the world’s largest commercial vehicle manufacturers.

The award winning Isuzu’s D-Max comes with features like power steering, power windows, centralized door lock, and AC with heater and provides an extended cabin space of 1.5 feet behind the driver’s seat at prices starting from `6.44 lakh (ex-showroom). 

The SUV, MU-7 BSIV is available at an ex-showroom price of `21.83 lakh onwards. It offers greater fuel efficiency and outstanding engine performance.

With a plan of opening a total of 60 dealership outlets across India by end of FY 15-16, the company is all set to construct a full-fledged manufacturing plant in Sri City, Tada, Chitoor district of Andhra Pradesh by March 2016.

“Isuzu will be on its own in India. We are not looking for any other partner. The prices of our products are only marginally higher than that of our competing brands but our products are worth every penny. Next year when our manufacturing plant is ready and we have a local production, you will find a range of new products. The D-Max is not just a commercial vehicle, it has certain lifestyle orientation, and the Indian customer will begin enjoy this aspect,” Isuzu Motors India Pvt. ltd. General Manager Communications, Shankar Srinivas told The Pioneer.