Veganuary 2024: Give ‘plant-based challenge' a try
January is the ‘Veganuary month’, as announced by Veganuary, a global non-profit organization advocating plant-based food. With an aim to bring in more people into the vegan fold, it has kicked off a ‘Plant-based Challenge’ offering over 10 free meal plans, a digital celebrity cookbook, a vegan starter kit, access to a global Facebook community, a podcast series, and a YouTube series with 31 supportive videos.
The initiative is already finding huge takers given that famous food joints have offered a range of vegan food cuisine.
For instance, Yoga Bar is launching a new vegan pancake mix. Suhasini Sampath, CEO of the Yoga Bar says, ‘We are thrilled to be the part of Veganuary and offering delicious, cruelty-free, plant-based options that empower individuals to make mindful choices.``
Hard Rock Café is joining Veganuary by introducing a vegan menu in India as its Vice President, Operations at JSM Corporation Pvt Ltd. says, "By participating in Veganuary, we hope to inspire more people to try a plant-based lifestyle and also showcase the creativity and versatility of vegan and vegetarian cuisine."
Vijay Makwana, CEO of Blue Tribe Foods- the leading plant meat brand in India- echoes similar views: “Blue Tribe is excited to unveil our brand new range of plant based treats. Our new melt in your mouth, fully vegan marinated Soya Chaap will leave you hooked forever.’ Similarly, Sonal Barmecha, Founder of Sante Spa Cuisine- the national chain of fine dining restaurants- opines, “Veganuary 2024 resonates deeply with our values at Sante Spa Cuisine, reflecting our unwavering dedication to health, taste, and conscious dining.”
The Hatti Kaapi chain of cafes has launched new products for Veganuary including Gingerbread Cookies, Millet Cake, Millet Cookies and Plum Cake. “Hatti Kaapi is promoting sustainable eating choices for the better good of the planet. We are proud to be celebrating Veganuary again this year”, says Dr. Vidya Chakravarthy, Director – Innovation & Technology.
Arvind Dadu, MD, Anand Sweets, shares, "At Anand Sweets, we've always believed in the goodness of nature. From Badam Barfi to Kaju Roll, our timeless mithais have always been crafted with love and authenticity, making them inherently vegan."
Veganuary is also running an innovative month-long poster campaign in Bengaluru metro trains, displaying thought-provoking messages. Registrations for the campaign are open on the Veganuary India website, where participants commit to trying a vegan diet for 31 days in January. Those signing up receive a comprehensive package of free resources, including daily emails covering nutrition, shopping guides, fitness, recipes, and more.
The vegan movement encourages individuals worldwide to adopt a vegan diet fostering a global mass movement for the betterment of the planet, human health, and animal welfare, sums up Prashanth Vishwanath, India Director at Veganuary.
Tata 1mg, Vitonnix UK launch Vitamin sublingual sprays
Tata 1mg, a digital healthcare platform, has joined hands with Vitonnix UK, a health and wellness innovation, to introduce a range of vitamin sublingual sprays. This sublingual spray is applied directly under the tongue, thereby enabling the vitamins and supplements to be absorbed directly through the mucosal lining of the mouth which has a very rich blood supply. The first phase of the launch includes four remarkable products: Vitamin D, Multivitamins, Biotin, and the star of the lineup, Melatonin. Saurabh Goel, Vice President - Category Management at Tata 1mg said, after meticulously evaluating Vitonnix UK's extensive research and development efforts, we are confident that these products will empower individuals to take charge of their health in a new and convenient way." Satish Subramani, Managing Partner for Vitonnix UK, added, "these sprays represent a significant advancement in how individuals in India approach their nutritional needs. These offer a convenient, effective, and trusted solution that aligns with the evolving health preferences of consumers.”
‘DoctorBridge’ from S Korea’s Dental BRIDGE
To advance facial aesthetics treatments in India, Dbridge India, a subsidiary of South Korea's Dental Bridge Co. Ltd has launched their platform “Doctorbridge” to link medical device manufacturers with end-users, especially doctors. Their unique strategy involves establishing a robust online ecosystem and prioritizing continuous clinical education, fostering knowledge exchange among doctors on a global scale.Dental Bridge is a major player in the Korean facial aesthetics market, and their subsidiary DBRIDGE India is bringing the latest trends and techniques for those aspiring to achieve the coveted 'Korean Glass Skin' look.