Google said people looking to place US election ads on its platform will need to show identification, and make clear who is paying.
Policy changes being rolled out come as online ad ‘duopoly’ Google and Facebook strive to avoid being used to spread misleading or divisive ads aimed at voters. “Our work on elections goes far beyond improving policies for advertising,” Google senior vice president Kent Walker said in a blog post.
“We’re investing heavily in keeping our own platforms secure and working with campaigns, elections officials, journalists, and others to help ensure the security of the online platforms that they depend on. “ Google promised last year to make political advertising more transparent.