US-based Genuine Broaster Chicken (GBC) has made a foray into India through a franchise agreement with Yellow Tie Hospitality, which will open 40 outlets of the brand in the country by the year-end. “Yellow Tie Hospitality Management plans to launch the brand in 40 cities pan India, starting with Mumbai. It will roll out outlets in Kolkata, Hyderabad, Gurgaon, and a few more cities in the first 3 months of its launch,” the company said in a statement.
It said it owns exclusive master franchisee rights in India for the brand and will open 40 Genuine Broaster Chicken outlets by the end of 2016. The firm Founder and CEO Karan Tanna said: “Broaster Chicken has been an integral part of America’s food heritage for the past 60 years. We at Yellow Tie hospitality felt it was time to introduce this savory paradise to Indian consumers, filling the gap in demand and supply for better fried chicken by getting Broaster Chicken to the plates of Indians.”