To counter the Congress-led Delhi Government’s ongoing publicity campaign ahead of the Assembly polls, the three BJP-ruled municipal bodies have decided to go hammer and tongs on highlighting their achievements.
They will use their properties — schools, health centres, municipal offices and dispensaries — to showcase projects and work undertaken by them.
Source said recently, Delhi BJP president Vijay Goel directed leaders of the deliberative wing all corporations to kickstart a rigorous advertisement campaign highlighting the last year’s achievements, since the corporations came into existence.
All viable options to go to the public with their achievements are being explored and sources said all departments have directions to compile a list of their work.
Meanwhile, South Delhi Municipal Corporation (SDMC) has almost completed an aggressive campaign strategy to counter the Congress hoardings, radio jingles and television advertisements.
“As several corporations’ properties will be used to display work and projects, expenses over campaign will also be less. It will be strategic campaign — health centres will be used to highlight initiative taken by us to improve health services. Similarly, schools will display improvement in education sectors,” said a source in SDMC.
SDMC jurisdiction includes 588 municipal schools, nearly 40 dispensaries, 52 maternity and child care centres. All municipal offices and around 30 sites may also be used.
leaders of North and East Corporation said they are chalking out strategy.